Get Educating Social Entrepreneurs, Volume I: From Idea PDF

By Paul Miesing,Maria Aggestam

instructing Social marketers: From concept new release to marketing strategy formula looks at a time of remarkable environmental failures, ordinary assets depletion, and important failure of governments and international companies to take care of around the globe social difficulties. during this period of downsizing, restructuring, and social adjustments, notions of conventional enterprise construction and the methods of making social values were challenged. We draw on examples from a variety of elements of the company international and societies to organize scholars, students, and entrepreneurial managers to house the demanding situations provided by way of a brand new and various enterprise setting to create marketing strategy for a social enterprise. Illuminating challenging facets of the worldwide social and company worlds, this workbook includes volumes that covers key concerns. scholars, students, and marketers who are looking to aid a global of a number of disparities by way of facing social entrepreneurship will locate this to be invaluable reading.

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Educating Social Entrepreneurs, Volume I: From Idea Generation to Business Plan Formulation: 1 by Paul Miesing,Maria Aggestam

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