By Victoria Vantoch
In the years after international battle II, the airline stewardess turned the most celebrated symbols of yankee womanhood. Stewardesses seemed on journal covers, on lecture circuits, and in advert campaigns for every thing from milk to cigarettes. airways enlisted them to pose for exposure pictures, mingle with foreign dignitaries, or even serve (in sequined minidresses) because the legitimate hostesses at Richard Nixon's inaugural ball. Embodying mainstream America's excellent girl, the stewardess was once an envoy of femininity and the yank manner either at domestic and out of the country. younger, attractive, single, clever, captivating, and nurturing, she encouraged younger women all over the place to set their attractions at the sky.
In The Jet Sex, Victoria Vantoch explores in wealthy aspect how a number of forces—business approach, advertisements, race, sexuality, and chilly warfare politics—cultivated a picture of the stewardess that mirrored America's imaginative and prescient of itself, from the healthy girl-next-door of the Forties to the cosmopolitan glamour woman of the Jet Age to the horny playmate of the Nineteen Sixties. although airways advertised her because the consummate hostess—an professional at pampering her ordinarily male passengers, whereas blending martinis and allaying their fears of flying—she bridged the distance among the idealized Nineteen Fifties housewife and the rising "working woman." at the foreign degree, this decide upon cadre of ladies served as ambassadors in their state within the propaganda clashes of the chilly conflict. the classy Pucci-clad American stewardess represented the USA as heart type and customer oriented—hallmarks of capitalism's luck and a stark distinction to her counterpart at Aeroflot, the Soviet nationwide airline. because the apotheosis of female allure and American careerism, the stewardess subtly bucked conventional gender roles and lead the way for the women's stream. Drawing on files and 1000's of interviews, this bright cultural historical past bargains a clean point of view at the sweeping adjustments in twentieth-century American life.
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The Jet Sex: Airline Stewardesses and the Making of an American Icon by Victoria Vantoch